How To Run LinkedIn, Instagram, and Facebook From One Calendar

LinkedIn, Instagram, and Facebook can share a month without sharing a login at each network's website. Connect the three accounts to one profile, write the posts from that profile's Knowledge Vault, and schedule them on one calendar. The cadence is a separate choice. Our article, How often to post on LinkedIn, Instagram, and Facebook, is that choice. This page is the setup.

Our article, What Is TheAlterMeAI, walks through Compose and Schedule in more detail. The rules below are the ones that change the invoice.

One Profile, Three Accounts

Create one profile for the brand. Connect LinkedIn, Instagram, and Facebook on it. A second brand gets a second profile, even if you are the person running both. Our article, How to keep three client voices apart, is why.

Store Knowledge on that profile is what Compose reads. Fill it before the calendar is full. Our article, A Knowledge Vault checklist for a new client profile, is the tick list. A post scheduled from an empty vault can still go out. It will sound like the category, not the brand.

What The Allowance Does On This Calendar

Each connected account gets 30 automatic posts per calendar month. The month is UTC. It does not roll over. The slot is spent when you schedule, so deleting a post later does not put the slot back. Post 31 on that account uses the pay-as-you-go schedule fee shown when you schedule and on the pricing page. A reminder target is not an automatic post: it does not spend a free slot, and it still carries the schedule fee.

One post a day on all three accounts is 30, 30, and 30. In a 30-day month the scheduling fee on that plan is zero. In a 31-day month each account has one post past the allowance. Our article, How social media managers can make more money in 2027 without raising client fees, is the full month, including February and a second client. Use that page for the arithmetic. The calendar only needs the rule: look at the fee preview before you pass 30 on any one account.

AI drafts, email sends, and WhatsApp usage are not part of the 30. They draw on Work Funds. A "free month" that includes a large email send is free on scheduling only.

Build The Month In One Sitting

Open Schedule and lay the month in for all three accounts before you promise the client a daily presence. You can see which account is about to leave the allowance. You can hold two or three slots for the post that will change, because unused slots disappear at the UTC month boundary and do not come back as a credit.

Nothing publishes because a draft exists. You schedule it, or you publish it. That is the moment the slot is spent and the moment the client becomes visible. Keep the review before that moment.

Say It In The Proposal In One Sentence

"LinkedIn, Instagram, and Facebook, one post a day, inside 30 automatic posts per account. A 31-day month adds one pay-as-you-go post per account. Replies and email are separate." our article, How to write a social media proposal that lists the work, not the tool, is the rest of the document around that sentence. Our article, What pay-as-you-go scheduling changes for a manager, is what replaces the old monthly scheduler subscription.

Create your account, connect the three accounts on one profile, and schedule the first week only after the vault has an offer and a proof point. The calendar will publish whatever you approve. Give it something you can stand behind on all three networks.